The Return of E3 Could Be What Gaming Needs in 2023
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The Return of E3 Could Be What Gaming Needs in 2023

The Return of E3 Could Be What Gaming Needs in 2023

The Entertainment Software Association has just stated that E3 will return in its original form in 2023, after three years of uncertainty due to cancellations and an attempt at a virtual event in 2021 due to the Coronavirus epidemic. Virtual events were helpful for connecting fans and developers during the epidemic, but a well-organized E3 might be just what the gaming industry needs to get back on track.

The Return of E3 Could Be What Gaming Needs in 2023

The Return of E3 Could Be What Gaming Needs in 2023

In 1995, E3 was established to provide professionals in the video game business a method to communicate with the gaming press, with the goal of providing customers with a plethora of information and enthusiasm about forthcoming titles and platforms. Up to 70,000 people have attended the event throughout the years, with fans playing an increasingly prominent role, however E3 was cancelled in 2020 owing to a global epidemic, and instead, new product announcements were dispersed over several direct-to-consumer broadcasts.

The Return of E3 Could Be What Gaming Needs in 2023

A entirely digital convention, such as the one E3 tried in 2021, is not a smart method for the whole industry to tell its narrative. However, virtual events such as Nintendo Directs and PlayStation streaming are a fantastic way to communicate news to fans and concentrate on one title. The combination of the hype events everyone loves to watch for the new announcements and surprises and the usual industry- and media-specific elements like roundtable discussions about voices in gaming didn’t deliver the product the majority of the audience was looking for, despite the fact that it was very well-intentioned.

While discussions within the game industry about how to better include all demographics in the medium are necessary, seeing pushback from attendees at a convention known more for its world premieres and trailers was unexpected. The experiment with a virtual event demonstrated the importance of splitting a gaming convention like E3 into two distinct halves: the briefings and showcases that fans love for the announcements, world premieres, and surprises, and the media-centered elements of E3 that give developers and publishers the chance to explore more detailed aspects of the industry that don’t have the glamour and hype of new game reveals.

The Return of E3 Could Be What Gaming Needs in 2023

It was recently reported that Reedpop will be in charge of E3 beginning with the 2023 edition, and the changes that have already been discussed have the potential to greatly improve the convention’s organisation and efficiency. As a result of feedback from the gaming press and the broader gaming audience, the original idea to redesign E3 around Twitch and YouTube influencers has been discarded in favour of a more conventional structure.

Several thousand fan badges were offered for the event at varied costs, and some fans acquired admission to the Xbox, Bethesda, or Ubisoft showcases via promotions, thus the show floor at E3 2019 had a mix of fans and gaming journalists.

 

The Return of E3 Could Be What Gaming Needs in 2023

On the convention center’s exhibit floor, there was a mix of fans and journalists, and there was some tension between the two groups as a result of the ESA’s efforts to please everyone. New developments for E3 2023 have resulted in the astute decision by Reedpop and the ESA to segregate the gaming press and the general audience into several groups, each with its own day of festivities.

 

 

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The Return of E3 Could Be What Gaming Needs in 2023
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