Pikachu and Eevee Will Return for Macy’s 2022 Thanksgiving Parade
This year marks the 22nd year that Pikachu and Eevee, two of Nintendo’s Pokemon characters, have participated in the Macy’s Thanksgiving Day Parade, giving Pokemon fans a reason to celebrate. This year, China Airlines unveiled the “Pikachu Jet CI,” a Pokemon-themed Airbus aeroplane, bringing the popular brand to new heights.
In recent years, Pokemon as a brand has had something of a renaissance, not that the legendary video game series ever really disappeared from public view. A new generation of fans was introduced to Nintendo’s classic brand in 2019 with the success of the live-action Detective Pikachu film, and the recent Pokemon Legends: Arceus showed that the franchise can adapt to the tastes of modern gamers. This high-profile visit by two of the brand’s most recognisable characters is guaranteed to help Pokemon get even more attention ahead of the release of Pokemon Scarlet and Violet and a new Detective Pikachu game for the Nintendo Switch.
The Pokemon website confirmed that Pikachu and Eevee would be participating in the Macy’s Thanksgiving Day Parade once again on November 24. After making their debut in a Poke Ball-themed sled during last year’s parade, this will be the second time the two have appeared together in balloon form. If Pokemon lovers can tear themselves away from Pokemon Scarlet and Pokemon Violet long enough to tune in, they will be delighted with the parade’s holiday-themed Pokemon float. If you’re a fan of Pikachu or Eevee and want to see them in a public setting, you may do so during the parade on November 24 at 9 a.m. anywhere in the world, at any hour, via the NBC television network or the Peacock streaming service.
A helium-filled Pikachu represented the Pokemon franchise for the first time in the Macy’s Thanksgiving Day Parade in 2001, in honour of the fifth anniversary of the brand. The Pikachu and Eevee float is the latest iteration of the parade float honouring the iconic character since Pikachu made his debut in the parade many years ago. As Nintendo readies the release of Pokemon Scarlet and Violet, the continuation of the tradition of a Pokemon float is both a pleasure for fans of the brand and a high-profile marketing for the new game.
Catching Pikachu and Eevee floating over New York might provide some light amusement for Pokemon aficionados while they cook their holiday dinner or while they wait for their Switch to charge before returning to Paldea. Especially after earlier this month a guy dressed as Pikachu was detained while riding a lawnmower to elude police, the lovable electric rodent could use some positive publicity.
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