Elon Musk says Twitter’s verified service with colors to start next week
After a disastrous debut that saw a rise in users pretending to be celebrities and brands, Twitter Inc. has decided to launch its verified service with distinct badges of approval for individuals, businesses, and governments on Friday.
On Friday, CEO Elon Musk assigned colours to the three groups: gold for businesses, grey for governments, and blue check for individuals.
It’s painful, but it has to be done, he said, adding that verified accounts will be manually authenticated before a check is run.
In a further tweet on Friday, he explained that the updated $8 monthly service would enable verified users to display a secondary, smaller logo for their respective organizations. “More detail next week.”
The social media platform postponed its relaunch on Monday to ensure its reliability, as the service is expected to boost Twitter’s revenue at a time when Musk is attempting to retain advertisers following his $44 billion purchase of the company last month.
Musk called the subscription service a “great leveler,” but on November 11 it was temporarily shut down due to the proliferation of fake accounts. This prompted the billionaire to reinstate the “official” badge for some users.
Example: a Twitter user posing as pharmaceutical giant Eli Lilly and Co. tweeted that their product, insulin, would be given away for free, leading to a precipitous drop in the stock price and an accompanying apology from the real company.
In light of the uncertainty, many advertisers, including General Motors (GM.N) and United Airlines (UAL.O), temporarily suspended or reduced their spending on the platform. However, Musk claims that Twitter’s user growth is at a record high.
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