15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic
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15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

These days, the Internet is the go-to resource for finding out about any business or group imaginable. A website’s two-way communication features, such as chatbots and online forms, as well as its ability to serve as a record of what consumers value, make it a priceless two-way communication resource for any organisation. However, a firm website serves as a virtual sales representative around the clock, every day of the year.

15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

Tracking and analysing traffic and performance is crucial to guaranteeing that your company’s website is providing value to visitors, informing them about you and your brand, and most crucially, driving to sales. You’ll need both the appropriate equipment and the knowledge of what you need to be searching for to accomplish your goal (and for). Fifteen members of Forbes Technology Council provide herein resources and advice to assist CEOs keep tabs on and get insight from their respective companies’ online properties.

15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

1. Clearly Define Your Goals

When it comes to tools, Google Analytics 360 Enterprise is among the best available. However, you should establish your objectives before using any analytics solution. Once objectives have been established, measurements should be broken down per objective. Then, and only then, can you choose an appropriate instrument. The vast majority of companies, however, do things backwards: they install the tools first, and then consider what data they can acquire with them. 

 

2. Analyze Time Spent On Different Pages

In my experience, it’s helpful to measure how much time users spend on each page in addition to the number of page visits in order to determine what material is most engaging to your audience. In addition, there are resources that allow you to track a visitor’s domain of origin, which may improve your ability to reach out to certain groups of people.

3. Use Tools That Track Emotion And Engagement

Incorporate heat maps into your site analytics, and even better, make advantage of tools and services that reveal how visitors feel about and interact with your site. Understanding user behaviour in terms of clicks, resonance, and drop-off points is a potent tool for streamlining the user experience.

4. Analyze The Correlation Between Business Metrics And Web Metrics

Don’t be sucked in by vanity metrics like pageviews or time on site. It’s possible that you’ve attracted “low-quality” visitors who are wasting time on your site because they can’t discover what they’re seeking, but in fact you’re seeking the minority who act swiftly. Analyze how business measurements and Web metrics relate to one another.

5. Look For Trends And Patterns

When comparing results from different sources, it’s important to have an open mind and focus on underlying patterns and trends rather than specific values. The Insights section of Google Analytics and the Search Console Insights section of Google Search are both excellent resources for seeing patterns over time.

15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

6. Track Performance Over Time

Use resources like Google Analytics and Ahrefs to collect information, determine which metrics best describe your company’s success, and build a dashboard (using a programme like Databox or Google Data Studio) to monitor your progress over time. The next step is to use the data to generate hypotheses about how the company’s performance may be enhanced, and then to put those theories to the test via a series of experiments.

7. Add IP Tracking

Website IP monitoring is a low-cost technique to get valuable insight about the impact of your marketing efforts. Numerous companies provide this kind of programme, and most will let you try it out for free once you supply some basic information (usually an email address). The system can tell whether a user is viewing your site from a company network, which is useful for a B2B product company looking to target firms that have shown significant interest in their product.

8. Leverage AI To Translate Data

Sales may benefit from digital data gathered from websites, but only if the data can be understood and used. Using AI to convert digital data into actionable sales insights is a great idea, in my opinion. Despite the fact that managers can’t monitor all of their customers’ online activities in real time, they can use AI to sift through the mountain of data and decipher what it all means, giving their sales teams a leg up as they try to meet the increasing demand for services and support.

9. Bridge The Gaps Between Multiple Sessions

You should look at your website’s statistics in the broader perspective of the whole user experience, which includes the time in between individual sessions. As an example, you may keep tabs on the number of visits required to reach a predetermined goal, like a successful purchase. Identifying the source of drop-off allows you to fix leaks in your approach and improve your sales funnels.

15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

10. Use Pingdom

If you’re in charge of a company’s website and want to keep tabs on visitor activity, I suggest the programme Pingdom. Pingdom alerts users when there are problems with the site’s availability and offers information on the uptime of individual business applications or endpoints. This is crucial for both upper management and customers, since it ensures SLAs are being fulfilled.

11. Try Leadfeeder

We find that Leadfeeder, which keeps tabs on website visitors, is a really helpful tool. Traffic, popular pages, and popular paths are all shown. This gives you insight into your website’s audience, their behaviour on the site, and the pages they find most interesting. This is an excellent product, which I strongly recommend.

12. Pay Attention To The Content Being Consumed

If I could provide any advice to business executives looking to glean insight from their company’s Web traffic, it would be this: pay careful attention to the sorts of material consumers are consuming. Research shows that over half of B2B customers use content as part of their research and purchase processes. To attract and retain customers as they go down the sales funnel, businesses must provide them with material that is both timely and tailored to their specific needs.

15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

13. Funnel Traffic Data Into Your Data Lake Or Warehouse

Many times, traffic data is locked away in proprietary systems where only a select few have access. Put the information, together with financial and operational indicators, into your corporate data lake or warehouse to gain useful KPIs and insights for running the company. Some examples of basic metrics are page visits vs product performance and conversion ratios, or traffic versus income and expense.

14. Follow The Full User Journey
Consumers who are thinking about making a purchase will first check the company’s website. Even if all our advertising is driving traffic to the homepage, we still need to track users’ actions from there to find out if and when they lose interest in our products or services. Keeping this in mind, we may create a plan to encourage customers to make a purchase.

15. Beware Of Vanity Metrics

It’s important to use caution while examining vanity metrics. The rise or fall in traffic volume is not indicative of the whole picture. Examine indicators related to successful conversions. An increase in traffic without a corresponding rise in conversions may indicate that site users aren’t getting what they’re looking for. Optimizing the first impression you provide to a new visitor may greatly boost your online visibility. 

 

15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic

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15 Tech Experts Share Tools And Tips For Monitoring And Analyzing Website Traffic
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